Repositioning the Institute

and the AIA


At Grassroots 2012, AIA President Jeff Potter and Robert Ivy announced a year-long initiative exploring the perceptions, beliefs, attitudes, needs, and value of “the Architect.” The initiative developed out of a broad consensus among members that we are at a threshold that demands increased awareness of our place in society and the way we present ourselves to the world.

To guide us, we engaged a world-class branding and communications partnership Pentagram and LaPlaca Cohen to conduct a comprehensive brand and communications research initiative to determine how the Institute should reposition architecture, architects to reflect current client and public perceptions.

Repositioning the AIA depends on you, members of the AIA. That message came through loud and clear for the 765 member leaders attending our 2013 Grassroots conference in Washington, D.C., in March, where we convened to discuss leadership together with a new perspective on the profession and the AIA that we call Repositioning—a point of view that puts the emphasis on the member.

Learn more on Repositioning the AIA by reading, Take Five: Repositioning Resources, by Robert Ivy, FAIA, AIA EVP/Chief Executive Officer.

Visit the AIA website for regular updates with regard to the Repositioning initiative.


Three Reasons Why

Architects need to get involved in the political process

Architects impact the lives of everyone in the communities they serve. The architectural profession employees more than 275,000 Americans and it is part of the design/construction industry, which represents 8 percent to 10 percent of the U.S. economy. Architects need a strong voice on a wide range of issues from community planning, housing, sustainability, building codes, project delivery, historic preservation, and a wealth of other issues.
It is easy to take for granted what has already been earned – architectural practice acts, qualifications based selection for design services, tax provisions for historic preservation and development of abandoned buildings, to name a few – but all of this work can be undone by a legislator who is unaware of the purpose of these important victories of the past.
Architects have a unified voice on the business and design issues important to all of us.   Members can identify ways to participate in that unified voice for the architectural profession. Read the Seven Easy Steps to Make Your Voice Heard.

Go Now